Overview

Logo Locker gives students the opportunity to investigate the creation and meaning of logos. It also introduces graphic design as a career choice. Students begin to understand the significance of visual marketing. This lesson is best applied in the middle grades.

Activity

Online Student Activity

Introduction

Logo Locker gives students the opportunity to investigate the creation and meaning of logos. It also introduces graphic design as a career choice. Students begin to understand the significance of visual marketing.

Outcomes

Process

Tips: This lesson is a good companion lesson to Media Literacy: Advertising Campaign and to Advantageous Advertising.

  1. Students identify the given logos.
  2. Students discuss the questions presented.
  3. Students create their own logos or recreate a favorite one.
  4. Students explain why they chose the colors, shapes, size, symbols for their logos.

Tasks

  1. Design a logo for a product that is not selling well.
  2. Redesign an old logo (Tootsie Roll™, Chevrolet’s Bow Tie, etc.)
  3. Work in cooperation with another class to design logos for the school, grade levels, clubs, etc.

Assessment

Students may be assessed on their abilities to discuss the questions. They may display their logos for the class.

Resources

Downloading & Printing Files

These pages can be downloaded to your computer as files. Files can then be opened and printed. You can choose from two file formats:

Microsoft document format opens the files in Microsoft Word. You can make changes in the pages before printing them.

Acrobat Reader or Portable Document Format (pdf) opens the files in Adobe Acrobat Reader. Pages cannot be edited in this format. However, .pdf files are less likely to be distorted. Pages that contain graphics or large images look better in .pdf and print very nicely. For your convenience, Acrobat Reader can be accessed from this page.

Microsoft Word (.doc)

Logo Locker

Acrobat Reader (.pdf)

Logo Locker

Files in the .pdf format can be read using Acrobat Reader. Acrobat Reader is a free software. You can download and install it by clicking on the link below.

GO TO: Acrobat Reader Download Page

Standards