unity: Insignias, logos, and branding
to being federalized in 1940, the 111th Cavalry was
a unit in the New Mexico National Guard. Many Guard
units consisted of cousins, close friends, and neighbors.
A strong sense of camaraderie developed with Guard activities
and continued after the 111th became part of the US
Army. Historians have speculated that it was this sense
of belonging that helped the men of the 200th and 515th
survive the overwhelming challenges they faced during
the siege of Bataan, the Death March, and as POWs.
the significance of symbols, icons, songs, and traditions
that exemplify ideals and provide continuity and a
sense of unity (SS Benchmark III-B).
the concept of diversity and its significance within
the political and social unity of New Mexico (SS Benchmark
official and unofficial public symbols of various
cultures and describe how they are or are not exemplary
of enduring elements of those cultures (SS Benchmark
III-B Performance Standard 7:4).
the contribution of symbols, songs, and tradition
toward promoting a sense of unity at the state and
national level (SS Benchmark III-B; 9-12:3).
the role of New Mexico symbols in providing continuity
over time (SS Benchmark III-B; 9-12:4).
symbols of cultural identity
an inventory of their cultural identity
the value of cultural identity
a symbol of their cultural identity
and 515th Insignias
Prepare logo handout for projection device or print one
copy per student.
Armed Forces Insignias
to the lesson, students should view the slide show
Through class discussion, introduce the concept of
identity and branding by discussing the meaning of
various popular logos.
Introduce the concept of cultural identity by asking
the insignias of the 200th and 515th. In small groups,
students discuss the significance of each symbol and
make deductions as to why the symbol is significant
to an armed forces unit. Challenge students to make
deductions with questions such as:
does cultural identity mean to you?
is cultural identity important?
can cultural identity serve to strengthen a group?
responses to questions and structure a discussion
about the importance of symbols to National Guard
members in a time of war or imprisonment.
the deconstruction process with the Military Insignia
cultural identity via a class discussion begun with:
What is the cultural identity of the community, school,
and class? Label three columns on the board or on
are the individual symbols in the logos?
is the significance of the symbols?
reasons why the symbols were chosen. What might
the symbols reflect about the community or group
that chose them?
are symbols or mascots or logos important to groups?
Do the reasons vary with the group? For example,
do football teams and National Guard units want
an identifying logo for the same reasons?
work in small groups to brainstorm values for each
values my community offers me
values I bring to my community
symbols represent those values
small groups or individually, students create a class
symbol of cultural identity.
and record group responses to build the cultural
identity of the class.
the idea through a discussion guided by questions
If you and your classmates were a New Mexico National
Guard unit shipping off to war, how would these
values be important?
What could you do to commemorate and remember these
values in a time of crisis?
Students share their symbol, explaining significance.
is based on student response to the writing prompt:
What is cultural identity and how does it reflect the
values of a group?
of the NM National Guard http://www.globalsecurity.org/military/agency/army/arng-nm.htm
Current insignias of the NM National Guard 111th http://www.globalsecurity.org/military/agency/army/111ada-bde.htm
Current insignias of the NM National Guard 515th http://www.globalsecurity.org/military/agency/army/515rti.htm